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By Thoriq Firdaus

100 Things Every Designer Needs to Know About People (Voices That Matter)

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

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Product Description

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Additional Information

Format

PDF, Mobi, epub

Cover

Hard, Soft

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2 reviews for 100 Things Every Designer Needs to Know About People (Voices That Matter)

  1. 5 out of 5

    :

    It is now widely accepted that shopping for books in a traditional brick and mortar shop is a hassle. Usually, many serious book shoppers are trying to access a book or magazine that are blocked by men, women, and kids, laying on the floor, talking on mobile phones, or going through the books and then returning them to the wrong place

  2. 4 out of 5

    :

    Kids have the impeccable attitude to get preoccupied in the delight of a great book. Books for kids are ultimately the inspiration for healthy imaginative play, long term reading skills, and even the springboard for theoretical conversation at the dinner table. While kids are often on the go and don’t take the time to slow down for a good read, introducing your kids to the joy of reading a good book isn’t as insurmountable as it seems. A little creativity on the parent’s behalf, and you will have a budding reader reluctantly putting their book down to move onto life’s other demands.

    Books for kids help to develop their already active imaginations. There really is no such thing as an unimaginative child, just kids with varying imaginative qualities. While one child might be able to imagine underwater cities and create friends from thin air, other children might be conjuring up the next Windows application or mentally developing the technology to hook up 12 gaming systems to a single television without ever unplugging a system again. Developing your child’s unique imagination through books starts with what they are already showing you on a daily basis.

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Product Detail

  • Paperback : 256 pages
  • Publisher : New Riders; 1 edition (April 24, 2011)
  • Language : English
  • ISBN-10 : 0321767535
  • ISBN-13 : 978-0321767530
  • Product Dimensions : 2.7 x 3.5 x 0.2 inches

About The Author

Author

Thoriq Firdaus is a graphic and web designer living in Indonesia. He has been working in web designing projects with several clients from startup to notable companies and organizations worldwide for over five years. He is very passionate on HTML5 and CSS3 and writes on these subjects regularly at http://www.hongkiat.com/ and at his own blog http://creatiface.com/. Occasionally, he also gives presentations on web design at some local colleges and institutions. Outside of work, he enjoys watching movies with his family and trying out some good food in a new cafe or restaurant nearby.

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